Why I built KeyBlock
Alex, Founder & CEO
I am Alex, 18, from Canada. I always had a dream to feel "free" in my life. After dropping out of school at 12, I started travelling the world and documenting my journey online - discovering different tools and practices to better myself.
By 15 my content quickly became viral and many wellness experts and leaders started to collaborate with me, making videos and teaching me their methods.
I was fascinated by their teaching, as I quickly began noticing how my mental, physical and spiritual bodies were all aligning, and I could almost reclaim my focus, health and full happiness.
On December 31st 2025, I made a new years resolution to spend less time on my phone, and an idea came to me that same evening…
To build a physical device that would help me disconnect from the distracting apps on my phone, and give me more time to do practices I love.
That’s when KeyBlock was born.
The idea then grew into the collaboration with my circle of wellness experts, to provide them a place to share with people inside keyblock - ways to positively start changing their life.
Invested by the founder of the Five Minute Journal.
The following month I flew to my uncle, Alex Ikonn. Who has already built several multi-million-dollar lifestyle brands. And after I shared with him the idea, he was very intrigued.
Later that day he invited me to a restaurant where I would share with him the gameplan and my desire to go all in on this idea until it will be a success.
That same lunch, we shook hands and the deal was made. A huge wave of excitement, nervousness, and shock and flooded my body.
In that moment I had my role model believe and support my mission. - because for the first time in my life, I realised I am building this for the 12 year old version of me. The one that needed that way out of screens, and a way into a better future.
Built alongside leading experts in wellness.
Through my own journey into breathwork, movement, and wellness, I connected and collaborated with Mike Chang, Niraj Naik, and Garry Lineham — founders behind Flow 60, SOMA Breath, and Human Garage. Together we built the Discover page inside the KeyBlock app — hand-picked practices so you have something meaningful to do with the hours you get back.
This is my gift to you, use and reclaim your life.
No subscription. No data collected. No batteries. Just a sticker and the time you get back.
— Alex